A fun and fast-paced look at the importance of video content in 2017 and how to adapt to the appeal of live videos on social networks. We will discuss how to avoid common mistakes and get the best results from platforms such as Facebook Live or Periscope. Importantly, we will learn the 3 main storytelling techniques used by filmmakers and the steps you need to plan, film, edit and publish the best social videos in order to avoid losing your audience to your competitors!
So you’ve built your Twitter profile, added your logo and started tweeting – now what? If you’re keen to take your Twitter presence to the next level, don’t miss this seminar! Natalie shows you how to build a relevant, highly effective Twitter campaign that reaches your target customers, drives traffic to your website, and ultimately, sells your products or services through the platform. This seminar is designed to guide you through the social media maze, ensure that your Twitter efforts are adding value to your business and delivering an excellent ROI.
Investigating the partnership between Facebook and Instagram. Their collaborative approach to demographic targeting means that businesses can use impressively powerful tools to deliver content to prospective customers, ensuring that less money is spent, but more viewers convert to paying customers. By exploring the targeting, custom audience and pixel features of these platforms, we can see how we have demonstrable results without huge marketing budgets.