Iain Forrest

Iain Forrest 8 Google AdWords mistakes that are costing you money

Google AdWords is the most powerful advertising system ever conceived, giving marketers the ability to focus their efforts only on those who are most likely to become clients. However, as with any powerful tool, in untrained hands things don’t always go as planned. Attend this seminar, aimed at new advertisers, to learn about 8 common AdWords mistakes that could be costing you hundreds or thousands of pounds every month. You will find out the simple steps you need to take to fix them and opt out of the “stupidity tax” that Google levies on less savvy marketers!

Iain Forrest, originally a Physics graduate, has over 25 years marketing and business growth experience. He was the Global Marketing Manager for ICI Uniqema, working with clients such as Nippon Steel, British Steel, PSA Peugeot Citroen, L’Oreal, Beiersdorf and Castrol. He’s a Member of the Institute of Direct Marketing, holds an MBA with Distinction and is a Certified Google Partner with specialties in paid search, shopping ads and Google Analytics. He founded Forrest Digital in 2003 which has become one of the region’s most trusted providers of results-driven, online marketing services for growth-focused businesses.

8 Google AdWords mistakes that are costing you money

  • 18 October 2017
  • Workshop breakout area
  • Session available morning - and afternoon