James Lane

James Lane Using Facebook to tell your story and reach more customers

Investigating the partnership between Facebook and Instagram. Their collaborative approach to demographic targeting means that businesses can use impressively powerful tools to deliver content to prospective customers, ensuring that less money is spent, but more viewers convert to paying customers. By exploring the targeting, custom audience and pixel features of these platforms, we can see how we have demonstrable results without huge marketing budgets.

James is one of the leading providers of social media training, digital media consultancy and support, he has always been an excited technology supporter and early adopter. He used that passion and knowledge of tools and platforms – along with his training background – to become a recognised leader in the digital skills training sector.

 

Using Facebook to tell your story and reach more customers

  • 18 October 2017
  • Workshop breakout area
  • Session available in morning - and afternoon
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