Veronica Swindale, is Managing Director and a programme leader at nesma (North East Sales and Marketing Academy). Veronica set up nesma after a successful career in sales and marketing, recognising the need for continuous professional development at all levels. nesma is the only study centre in the North of England and Scotland to offer CIM, CIPR and DMI qualifications with the aim of building marketing know-how. In addition to normal course delivery to individuals, nesma also runs corporate in-house qualifications or bespoke programmes helping organisations to develop their marketing expertise for competing in today’s global and dynamic market. She also provides support and advice so that organisations can be more confident in developing successful marketing strategies.